How we measure
your affinity with a brand
We don't define scores: we find affinity.
Every suggestion you see on ChooseBCause comes from certifications verified by independent third parties, public documents and matched on your actual preferences.
No scores. Best affinity.
When you search a brand on ChooseBCause, you don't see a number; you find a label: Perfect for you, Aligned, Neutral, Not for you.
A deliberate choice because a number implies a precision that no scoring system can genuinely deliver.
Behind that label, though, is a real calculation, built on data collected from independent certification bodies, public registries, and verified datasets. This page explains how it works so you can trust it, or challenge it
7 causes. 7 questions you ask yourself when you shop.
ChooseBCause evaluates every brand across seven causes.
Each one is fed by specific sources, some backed by annual physical audits, others based on crowd-sourced data.
Environmental sustainability
Does the brand genuinely reduce its environmental impact?
Emissions, water use, waste management, ecological certifications.
Fair &
dignified labour
Fair wages, safe conditions, respect for rights throughout the supply chain, not just at headquarters
Animal welfare
No animal testing. Responsible use of wool, down, leather.
The rules differ between beauty and fashion, but the principle is the same.
Organic & natural products
Certified organic ingredients, no pesticides, no synthetic substances.
Relevant for food, but also for cosmetics and household products
Circular economy
Recycled materials, products designed to last, reduced waste.
Saying "sustainable" isn't enough, we need data
LGBTQ+ inclusion
Internal policies, equal benefits, public positions.
Short & local supply chain
Production close to the buyer.
Local suppliers, community involvement, fewer kilometres between who makes and who uses.